In 2017 after some devastating hurricanes struck Florida, Cowart wondered if he could turn devastating scenes into beauty with 100% of the profit from resulting print sales helping the devastated. He did so by using a pixel stick (imagine holograms) to project words of hope over the scenes in the middle of the night. This meant that Cowart would shoot on a minute long shutter speed and his assistants would walk through the scene, hand-holding a stick that would release the messages as they walked through. Each image took many tries to get it right but the end results means that nothing was photoshopped. Everything seen below was captured in camera. The project went on to raise good money for those who lost their homes through online print sales.