Entrepreneur

As long as there have been photographs, there has been sharing. Take a picture, get it developed or print it out, share it with others. As photos have gone digital, the process has remained the same, a straight line. Take a picture, share it with others, comment and connect.

Why do you share your photos, anyway? Because you want to, not because you need to. But there’s one thing every photographer needs, from the seasoned pro to the eager beginner: You need an idea. A creative decision. A flash of inspiration. Every photo is a moment in time. It’s ideas that capture those moments. While many of us see the same moments, we interpret them in our own ways. Wouldn’t it be great if we could share not just the moments, but the inspiration that caught them? Wouldn’t it be great to go social with your ideas, with your unique view of the world, as you create your photos?

The Story

World-renowned photographer Jeremy Cowart had an idea for an idea-sharing mobile app several years before OKDOTHIS launched. It took him bringing this idea to an eager and capable group of app developers to make it happen.

“I’ve done a lot of teaching in the past,” explains Cowart. “When I teach, people always say, ‘How do you know what to tell your subjects? How do you know what to do?’” At first, Cowart thought in terms of photography. He then realized the concept of idea-sharing could extend to any community or interest group.

Cowart originally conceived an app built upon his own name as a brand to share ideas and techniques with other photographers. But as he shared his app idea with other creative people, he began to see the power of opening his app up to more and more users. “I later realized it would be cool if everyone could join in this concept of an idea pool, where we could share and do each other’s ideas. That’s how the concept of OKDOTHIS started.”

Cowart brought the idea that would become OKDOTHIS to Nashville-based Aloompa, the mobile app development company that created FestApp. He says, “They’re an extraordinarily talented team. On top of that, they’re easy- going, humble, and efficient. That’s a rare mix.”

In August 2012, Cowart and Aloompa brought web developer Jeremy Pinnix on board to build the the app that would become OKDOTHIS. Pinnix worked with the team for over a year, refining and improving the app through rigorous testing and private beta releases. Eager mobile- device photographers got their hands on these early releases and a small user community began to grow, along with the buzz about the power of OKDOTHIS.

As Aloompa developed OKDOTHIS it became clear that the project would become more than a simple mobile app. “OKDOTHIS grew from an idea into a new company,” says Cowart. “We all have a burning passion for OKDOTHIS, and we won’t stop anytime soon. More exciting things are coming in the future.

OKDOTHIS launched November 25th, 2013 in the Apple App Store.

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