New Work: St. Thomas Health

May 07, 2014 / Shoots
RD3A0926

 

Every once in a while, a gig comes along that qualifies as “the job of a lifetime”. Thankfully I’ve had a few of them in my 8 years of photography but the latest qualifies as extra special for a few reasons, which I’ll explain.

I got an email recently from a guy named Jeff who works at a local ad agency called Bohan. I was very familiar with Bohan but had never worked with them. He asked me if I wanted to shoot a new branding campaign for St. Thomas Hospital which had recently bought Baptist Hospital.

The reason he wanted me to shoot the campaign is that he had recently seen my blog post about John Schneider and could tell that I “had an ability to really connect with my subjects”.

Then he said the new theme is “Nothing Shall Be Impossible”, which is from Luke 1:37 that says “For nothing shall be impossible with God”. Whoah, I thought. That’s a very similar verse to Philippians 4:13 which says “I can do all things through Christ who strengthens me.” My Dad taught me that verse over and over growing up cause I never really thought I was capable of anything. So this theme for the verse really hit home. I was already in.

In addition, I was born at this hospital. Yep, I’m actually FROM Nashville, TN. I know, weird. So the chance to shoot a campaign for the hospital I was born in was just too special.

Lastly, tragedy struck during the middle of our shoot. It was a 6 day shoot that spanned over a week or two. After the first two days of shooting, I tragically lost my brother to a sudden heart attack on March 3rd. That obviously turned my life upside down ever since. But I still had to keep shooting. My brother was a photographer too so I decided to shoot the rest of this campaign using his cameras and gear.

Oh yeah, one more thing. Work was slow early this year and this job came at a perfect time and is now helping my wife and I bring our two adopted children home soon. Nothing shall be impossible, indeed.

So needless to say, on multiple fronts, this is one of the most special and memorable opportunities I’ve ever had. I’m so grateful to Bohan and St. Thomas Health for letting me be a part of this campaign. Eternally grateful.

 

The official 90-second TV spot:

 

 

A Behind-the-Scenes look into the entire campaign:

 

 

Some of my favorite images from the campaign:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The billboards are already popping up all over Nashville. Be on the lookout for them!

 

 

 

35 comments
pweubanks
pweubanks

Jeremy, 


Do you know who at St. Thomas kicked off the campaign? I have some questions for them, and I'd like to know who I need to contact there. 


Thanks!

Monica Watson
Monica Watson

I commend St. Thomas on their new campaign! As a child growing up in a Southern Baptist household, I remember how special it felt to hear my mom tell the story of my delivery at the original St. Thomas Hospital. How a Daughters of Charity nun brought me in and blessed me–dressed in a grey habit and white cornette.


In this day and age it is difficult to differentiate one facility from the other – just as the article says. But one thing I know to be true (at least 99.9 percent of the time) is this: when we are in pain, or when a loved one is suffering, we turn to prayer. I have said more prayers in hospital chapels than I have in actual churches. There are journals in church chapels across the city, filled with prayers written by family members in search of miracles. There are promises made to God or Allah or some other higher power: “If you will answer my prayer and take the cancer away from little Susie, I promise to….”


Because we believe that miracles DO happen, because we have hope in even the most difficult times…this campaign will touch a lot of hearts. When someone we love is sick, we don’t care that an ER’s wait time is only 10 minutes, or that a cardiac center just acquired a new daVinci robot. We just want our loved one to heal…and to truly believe that “Nothing shall be impossible.”

jwesthauser
jwesthauser

Jeremy,  Thanks for being a photographer living out your faith in the "pro" community.  It is a real encouragement.  May God richly bless you and your family.

MikeSheppard
MikeSheppard

Jeremy, you continue to inspire people with your faith and hard work!   I do hope that we will one day meet.   I share your heart to be a light where ever I am and we have both gone through great darkness.... I feel for you... I lost my sister 1 years ago to cancer.    God used that experience to bring me back to Mexico as a missionary....I am now working as a photographer in the government here ( in a family wellness area ).... I wok with people that are hurting and try to bring a smile and hope to those that have lost both.   Keep up the hard work!! I am praying for you!!    And never forget WHAT GOD SAYS ABOUT YOU..... YOU CAN DO ALL THINGS THROUGH CHRIST WHE STRENGTHENS YOU!!!!

MandySroka
MandySroka

@jeremycowart this is perfection Jeremy. Got me teared up & pulled in immediately. Amazing organization.

dblissphoto
dblissphoto

@jeremycowart so very sorry for your loss Jeremy! Prayers out to you and everyone affected! Keep the faith!!

AmiciPhoto
AmiciPhoto

@jeremycowart prayers for your family on the loss of your brother. The commercial made me tear up:-) beautiful work!

ProCameraGirl
ProCameraGirl

@jeremycowart Jeremy, U R so beautiful. Keep the color flow shining through your heart. U have such a gift. So sorry about your brother, sad

KariBellePhoto
KariBellePhoto

@jeremycowart how awesome! PTL for His grace, blessings, and perfect timing. Praying for y'all in your current life journey

Dale Carroll coleman
Dale Carroll coleman

As the wife of a trauma surgeon now chief of surgery at a veterans hospital, I LOVE this. Also having spent time in hospitals part of pastoral care, I GET this. This is a hard, painful, beautiful place that you captured so well. At a heartbreaking time in your life... Wow.

I saw the advertisement in town recently of the docs and nurses holding hands. Beautiful!

You have a wonderful, inspiring gift. Glad I found you here.

Blessings.

MariaTraut
MariaTraut

This is POWERFUL ~ on every level, for many reasons and this is more than just advertising, this is telling His story at it's finest through the power of media. Thank You for this! Inspires me to the point of bursting!

MichaelMoebes
MichaelMoebes

Congrats on being part of such a worthwhile campaign!

brittneydeanne
brittneydeanne

Jeremy- these images (and the story behind them) are beautiful.  Such intimate moments.  They were lucky to have you capturing these.

CorieClark
CorieClark

Absolutely breathtaking. I always love your work but this is so significant in many ways. Great job!

Trackbacks

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  2. [...] intended to lure patients into its care, St. Thomas is exactly "trading on faith." Photographer Jeremy Cowart worked with the ad agency to produce the campaign's imagery. "It's a message of hope," he says. "I [...]

  3. [...] Jeremy Cowart worked with the ad agency to produce the campaign’s imagery. “It’s a message of [...]

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  6. […] Note: Check out Jeremy Cowart’s blog. He is an amazing photographer, who did an amazing job with the photos. He is one of my new […]