Photographers are Car Dealers

October 31, 2013 / Philosophy

Photoshoots are kind of like cars.
Photographers are kind of like car dealerships.

People often want me to take their photos for cheap, thinking it will look like the expensive photos I take.

They think I just sell cars and that all cars are the same.

But sometimes I sell Ferrarris and sometimes I sell Hondas.

My ferrari has room in the budget for:

• Me, my eye, my time, my talent
• My gear and equipment
• A talented hair/makeup artist
• A talented wardrobe stylist
• Tons of amazing wardrobe
• Props to build sets along with a talented prop stylist
• Catering to keep my subjects happy
• An awesome team of assistants to make things move smoothly and efficiently
• Extra rental gear. Lots and lots of fancy lights and crap
• A digital tech to run computers, tethering, backing up files, etc.
• Location, location fees, insurance, permits, etc.
• A producer to handle and manage all production and logistics
• A retoucher to “finish” the images… skin, color, hair, etc.
• a fancy web gallery to see everything
• There can be more but you get the idea

My honda has room in the budget for:

• Me, my eye, my time, my talent
• My gear and equipment
• Maybe one assistant
• That’s about it.

Of course I sell cars in between too. There’s a full range of cars.

But next time you have the budget for a beat-up Honda, don’t think it’s going to look like a Ferrari.

18 comments
narendra modi7
narendra modi7

A great photo needs great photographer to capture it. Whether they take a camera shot to an enormous range of places and people or just by exploring memorable objects from unusual angles.

scott90sr5
scott90sr5

Love It!  Great post, couldn't be more true.

bibhuti
bibhuti

ARP Honda B16 please order to me

Ella Rich
Ella Rich

I was very happy to find this blog.My big personnel thank you for this great topic I definitely enjoying this.

eddievansell
eddievansell

... And I bet your Hondas are pretty darn reliable.

Brian Ortega
Brian Ortega

So true. Especially since I work at a Toyota dealership. 

ascrubb
ascrubb

I so LOVE this post! What a great analogy. Preach on Mr. Cowart. :)

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